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Arifa akter
May 25, 2022
In Self Help Forum
Its goal is to improve the part of the consumer journey that takes place inside the product. It is a concept already widely explored in the Business Email List world of advertising, especially to add value to brands and products. Take for example some of the most successful companies in the world, such as Apple and Adidas. What do they have in common? In Business Email List addition to a lot of money, an extremely loyal public, who is willing to pay more for the products offered by them, rather than buy similar products from the competition, even at lower Business Email List prices. To reach this level, these companies have taken an approach that focuses on selling the experience. Not the product itself. Of course, much of this process takes place outside of the PX sphere: brand strategies, paid ads, and so on. However, if the product Business Email List doesn't offer a great experience, the whole Business Email List strategy goes downhill. In other words, Apple and Adidas products, going back to the previous example, must be as Business Email List good and attractive as their advertising campaigns make them seem. When customers perceive this, they begin to trust the brand even more, moving closer to becoming brand Business Email List advocates or ambassadors. Logically, the concept does not apply only to giant companies, such as those mentioned above. Companies of all sizes and Business Email List industries can (and should) include PX in their strategies. As we mentioned in the introduction, one of the markets in which the growth of the PX idea is most notable is SaaS. It takes the form of free trials and beta Business Email List versions, for example, which allow the user to "try" the product before buying it. In the next section, we will show why this factor is so important. Because it is important? As you have already seen, the product experience is an important factor in satisfying Business Email List consumers and, therefore, in establishing lasting relationships.
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